A KACC-West and
Chicago Booth Entrepreneur Roundtable Joint Event
Registration: Click here
January 21, 6:30 pm - 8:45 pm
& Networking Begins at 6:30
City Gate Grill in Calamos
Calamos Court, Naperville, Illinois
I-88 to Route 59, go North on Route 59 and turn right at first street (Westings
Drive). From Westings, take an immediate
right onto Calamos Court. Parking is on
right. Go to City Gate Grill. Meeting
room is a down steps below City Gate Grill.
pre-registration ($35 at door, cash only) includes admission, copy of book
(retail price $30 each) and light snacks and beverages.
online only (RSVP cutoff – January 19)
Tim Calkins, Kellogg School of Management
We live in a world
of intense competition; companies face threats from all parts of the globe. The
more profitable your business, the greater the chance you will soon encounter a
It doesn’t matter
whether you’re running a plumbing business, promoting a brand of deodorant,
operating a neighborhood café, or leading a small charitable organization or
church. Anyone responsible for managing an enterprise has to think about
defense, because the world is full of competition, and with the rise of
globalization, competition is only going to increase in the years ahead.
Professor Tim Calkins, author of the new book, Defending Your Brand: How Smart
Companies Use Defensive Strategy to Deal with Competitive Attacks, for a look
at the shadowy world of defensive strategy. He’ll review why defense is so
important, how to understand and evaluate competitive threats and how to
develop an effective defense plan. He will also explore why companies so often
fail to react when new competitors appear.