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Ross Alumni Club of Chicago - Defending Your Brand STEPHEN M. ROSS SCHOOL OF BUSINESS

Defending Your Brand

A KACC-West and Chicago Booth Entrepreneur Roundtable Joint Event

Defending Your Brand

A KACC-West and Chicago Booth Entrepreneur Roundtable Joint Event

Registration: Click here

Time:        Monday, January 21, 6:30 pm - 8:45 pm

Registration & Networking Begins at 6:30

Location:         City Gate Grill in Calamos Investments building

2020 Calamos Court, Naperville, Illinois 60563        

Take I-88 to Route 59, go North on Route 59 and turn right at first street (Westings Drive).  From Westings, take an immediate right onto Calamos Court.  Parking is on right.  Go to City Gate Grill. Meeting room is a down steps below City Gate Grill.

Cost:        $30 pre-registration ($35 at door, cash only) includes admission, copy of book (retail price $30 each) and light snacks and beverages.

Registration:        RSVP online only (RSVP cutoff – January 19)

Speaker:        Professor Tim Calkins, Kellogg School of Management

We live in a world of intense competition; companies face threats from all parts of the globe. The more profitable your business, the greater the chance you will soon encounter a new competitor.

It doesn’t matter whether you’re running a plumbing business, promoting a brand of deodorant, operating a neighborhood café, or leading a small charitable organization or church. Anyone responsible for managing an enterprise has to think about defense, because the world is full of competition, and with the rise of globalization, competition is only going to increase in the years ahead.

Join Kellogg Professor Tim Calkins, author of the new book, Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, for a look at the shadowy world of defensive strategy. He’ll review why defense is so important, how to understand and evaluate competitive threats and how to develop an effective defense plan. He will also explore why companies so often fail to react when new competitors appear.



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